Success Stories

Manufacturing — Refresh Corporate Identity and Channel Strategies


  • Distribution is direct and through global network of representatives and distributors
  • Informal management of market and product information
  • Increasing cost, decreasing effectiveness of marketing activities and brand recognition


  • Proactively track targeted prospects, qualified leads, and closing rate
  • Reduce costs by leveraging digital media to educate market
  • ROI process to measure impact of marketing activities
  • Strategy for aligning and leveraging brands across all channels


  • Improved closing rates across all channels
  • New web based, global CRM system and support
  • New web sites and on-line catalogues
  • Standardized digital marketing materials and E-newsletter

“...worked with other members of our staff in friendly, thoughtful and efficient manner...”
COGNEGY: Growth and Profitability